What Is Content Planning Role In Search Engine Optimization (SEO)


First step first: the planning of content. When it comes to search engine optimization, good planning can mean the difference between 100 visitors to a page and 1,000 visitors. It’s an important factor for success. The first step of this process is deciding what we’re going to write about.

Choosing a Topic

Sometimes you know already know what you’re going to write about. Unfortunately this isn’t always the case. A lot of writers have trouble coming up new topics to write about (problematic if you’re producing content for a living). Thankfully there are several ways to find topics that are interesting for your users.

My favorite method to find new topics is by using Quora. Even for seemingly boring niches you’ll find valuable topics in no time. Let’s say you’re selling lawn fertilizer and you want to write some articles for the company blog, in order to capture some long-tail traffic. If you head over to Quora and look for questions that use the word ‘lawn’, you’ll find plenty of good threads that can be turned into interesting articles; For Digital Marketing Agency Check Vivid Digital 

A. how to stop dog urine from killing grass,

B. best time of the day to water the lawn,

C. how to get rid of moss

There are plenty of other sources to find interesting topics, such as search engines, social media, blogs, forums… Dainis Graveris wrote an article to help you come up with ideas.

Keyword Research

It’s always a good idea to do some keyword research prior to writing an article. Choosing the right keyword can help you attract the right kind of visitors. Google’s AdWords Keyword Tool is a great starting point for this task.

Let’s say you’re a kitchen manufacturer. You have a website where you write articles about everything that is related to kitchens. Via these articles you want to get some extra visitors to your website. For your next article you’ve decided to write about popular kitchen design tools, i.e. computer programs that help you plan a kitchen. But is ‘kitchen design tools’ a good keyword phrase? We can use the Adwords Keyword Tool to check this.

Note: Log in to your Adwords account (or create one) to see the ‘ad group ideas’ tab.

In the keyword ideas list I noticed the term ‘software’. Perhaps we should use ‘kitchen design software’ instead of ‘kitchen design tool’? When we take a look at the amount of monthly searches, we see that the phrase that includes software has a higher search volume. SEO Companies in London visit here

To gain a larger audience for our article we should consider using the keyword-rich phrase ‘kitchen design software’.

Remember that these are estimates; the amount of visitors you’ll get is probably much lower. This largely depends on the ranking of your page, rich snippets, author information, title, description…


Now that you know what you’re going to write about it’s time to do a little research. The chances are that there’s probably another website which has already covered the same topic. So why should people visit your page instead of the other websites?

Do some research and see what other people have written. Think about how you can improve upon these articles. Is there important information that they’ve forgotten? Are there statements that you disagree upon? Use this information to come up with a relevant, unique piece of content.

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